BCM Public Relations has been providing PR services to the oil and gas, renewables, automation, and transport sectors for over three decades. The business has now decided to extend its offerings to B2B engineering businesses.
It promotes a range of offerings as part of its PR services. These include content creation, crisis communication, corporate communication, media relations, media training, SEO strategy, social media strategy, and event PR and support.
The agency claims that it works in close partnership with its clients, delivering results-driven solutions to communication challenges.
As a business, BCM has in-depth knowledge of manufacturing and automation. It is a logical next step to include engineering in its portfolio.
“Working with engineering firms is exciting. These businesses bring ideas to life. They deliver us sensational new products, drive efforts for global sustainability, help improve our health and society and address challenges faced in the world,” said Stephen Ballard, managing director at BCM Public Relations. “We want to help them shout about what they do and reach new customers with their remarkable stories.”
One of the advantages the company can offer its new B2B engineering clients is its vast network of international writers and media contacts with industry-specific experience. They can use that to extend their reach into any market in the world, says BCM.
This specialist knowledge also allows the agency to focus immediately on a new client’s PR strategies and content, driving engagement to build their brand.
Another advantage BCM offers is the fact that the agency has been working with related industries for decades. That technical expertise and communications experience allows the firm to tailor content in the clients’ language.
The firm also promises to help engineering clients tell their story in order to “engage and attract” customers.
The agency notes that whilst B2B engineering businesses have excellent services, products, and ideas, they are often not very good at communicating effectively about them.
Since the BCM team includes industrial PR specialists and experienced writers with technical experience, the agency is in a position to tell stories and sell products for engineering firms through clear, positive messages.
This new engineering PR service is open to large, established companies as well as startups, says the agency. Some of the features offered under the new service include brand management, business growth, and product or services launch. Customers will also get communication plans tailored to their needs and KPIs.
Additionally, the strategic communication will address their potential customers’ pain points, claims the agency. With these communications, B2B engineering businesses could establish themselves as thought leaders.
In keeping with the times, BCM also offers digital media relations, harnessing the power of social media, video storytelling, and podcasting, among other things. The agency’s dynamic team evaluates and uses the most effective channels for the most optimal ROI.
To learn more about the business and the services it offers, please visit https://www.bcmpublicrelations.com/
BCM Public Relations
8 Saint James’s Square